HM_HOSP 108: Urban Tourism

About Course

This course examines the development, management, and impact of tourism in urban environments. It explores the role of cities as tourism destinations, the integration of cultural, economic, and infrastructural elements in city tourism, and the relationships between residents, tourists, and urban space. Students will analyze tourism policies, destination branding, mega-events, and sustainability practices in urban settings, with case studies from major global cities.

Learning Objectives

After completion of the course, students are expected to be able to:

Explain the role of cities in the global tourism economy.
Evaluate the economic, social, and environmental impacts of urban tourism.
Analyze destination branding strategies for urban areas.
Identify challenges in managing tourism in dense urban environments.
Apply sustainable tourism principles to city tourism planning.

Course Content

Topic 1 – Introduction to Urban Tourism and Destination Cities

Topic 1: Introduction

00:00
LO1: Define the Concept of Urban Tourism and Explain the Characteristics That Distinguish Cities as Tourism Destinations

00:00
LO2: Identify the Factors Contributing to the Rise of City-Based Tourism in the Global Context and Summarize their Relevance To Urban Development

00:00

Topic 2 – The Visitor Economy and Urban Development

Topic 3 – Tourism Infrastructure and Public Spaces

Assessment I

Topic 4 – Culture, Heritage, and Events in Urban Tourism

Topic 5 – Mega-Events and City Image

Topic 6 – Destination Branding and Place Marketing

Assessment II

Topic 7 – Managing Visitor Experience and Stakeholder Roles

Topic 8 – Urban Policy and Tourism Governance

Topic 9 – Tourism Impacts and Sustainable City Tourism

Topic 10 – Final Exam Review

Final Exam

About Course

Learning Objectives

Course Content

Topic 1 – Introduction to Urban Tourism and Destination Cities

Topic 1: Introduction

LO1: Define the Concept of Urban Tourism and Explain the Characteristics That Distinguish Cities as Tourism Destinations

LO2: Identify the Factors Contributing to the Rise of City-Based Tourism in the Global Context and Summarize their Relevance To Urban Development

Topic 2 – The Visitor Economy and Urban Development

Topic 2: Introduction

LO1: Describe How the Visitor Economy Contributes to Urban Growth and Regeneration

LO2: Analyze the Interrelationship Between Tourism, Investment, and Land Use in Urban Environments

Topic 3 – Tourism Infrastructure and Public Spaces

Topic 3: Introduction

LO1: Explain the Role of Transportation, Accommodation, and Public Services in Supporting Urban Tourism

LO2: Evaluate the Importance of Public Spaces in Enhancing the Visitor Experience and Promoting Accessibility

Assessment I

Assessment I

Topic 4 – Culture, Heritage, and Events in Urban Tourism

Topic 4: Introduction

LO1: Describe How Cultural Heritage Assets are integrated into Urban Tourism Offerings

LO2: Examine the Role of Festivals and Cultural Events in Fostering Local Identity and Attracting Tourists

Topic 5 – Mega-Events and City Image

Topic 5: Introduction

LO1: Analyze the Impact of Mega-Events On the Branding and Physical Transformation of Cities

LO2: Assess the Long-Term Tourism and Economic Legacies of Hosting Large-Scale Urban Events

Topic 6 – Destination Branding and Place Marketing

Topic 6: Introduction

LO1: Explain Key Strategies Used in Branding Urban Destinations to Attract Diverse Visitor Segments

LO2: Evaluate How Visual Imagery, Slogans, and Promotional Campaigns Shape City Identity in Competitive Tourism Market

Assessment II

Assessment II

Topic 7 – Managing Visitor Experience and Stakeholder Roles

Topic 7: Introduction

LO1: Identify the Key Stakeholders Involved in Urban Tourism and Describe their Roles and Responsibilities

LO2: Assess How Urban Managers Can Balance Resident Needs With Tourist Expectations to Improve Visitor Satisfaction

Topic 8 – Urban Policy and Tourism Governance

Topic 8: Introduction

LO1: Describe the Role of Municipal and Regional Governments in Shaping Tourism Policy

LO2: Analyze How Governance Structures influence Tourism Development, Zoning, and Stakeholder Coordination in Cities

Topic 9 – Tourism Impacts and Sustainable City Tourism

Topic 9: introduction

LO1: Evaluate the Social, Environmental, and Economic Impacts of Urban Tourism Using Global Case Studies

LO2: Propose Sustainable Strategies That Cities Can Adopt to Mitigate Overtourism and Enhance Urban Resilience

Topic 10 – Final Exam Review

Topic 10: Introduction

LO1: Revisit Key Urban Tourism Concepts including Infrastructure, Branding, and Policy

LO2: Analyze City Case Studies Highlighting Tourism Growth and Challenges

LO3: Apply Planning Strategies to Real-World Urban Tourism Scenarios

Final Exam

Final Exam

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