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Course Content
Module 1
0/103
Topic 1: Meetings and Trade Industry
03:30
LO1: Discuss the Structure of the Meetings and Trade Industry
18:55
LO2: Analyzing the Economic Impact of the Meetings and Trade Industry
14:09
LO3: Classify various types of Meetings, Conventions, and Trade Shows
22:42
LO4: Knowledge Check
15:00
Case Study: Meetings and Trade Industry
15:00
Topic 2: Preparing for the Event
03:10
LO1: Describe the Event Objectives and Requirements
20:21
LO2: Explain Designing the Event Layout and Setup
19:41
LO3: Discuss Executing a Pre-Event Briefing
15:06
LO4: Knowledge Check
15:00
Case Study: Preparing for the Event
15:00
Topic 3: Function Rooms and Meeting Setups
03:04
LO1: Identify Different Types of Function Rooms
20:25
LO2: Analyze the Impact of Room Ambiance on Attendee Experience
16:49
LO3: Discuss Managing Room Setup Logistics
24:25
LO4: Knowledge Check
15:00
Case Study: Function Rooms and Meeting Setups
15:00
Topic 4: Food and Beverage Service
03:07
LO1: Identify the Food and Beverage Service Options
18:58
LO2: Demonstrate Addressing Dietary Restrictions and Special Requests
36:28
LO3: Classify the Evaluation of Food and Beverage Service Post-Event
13:36
LO4: Knowledge Check
15:00
Case Study: Food and Beverage Service
15:00
Topic 5: Audiovisual Requirements
03:10
LO1: Describe the Audiovisual Equipment Basics
23:59
LO2: Understanding the Impact of Room Acoustics on AV Performance
17:18
LO3: Explain Troubleshooting the Common AV Issues
24:53
LO4: Knowledge Check
15:00
Case Study: Audiovisual Requirements
15:00
Topic 6: Admission Systems and Other Services
03:28
LO1: Describe the Various Types of Admission Systems
22:02
LO2: Explain Integrating Admission Systems with Other Event Services
23:46
LO3: Demonstrate Coordinating with Third-Party Admission Service Providers
18:41
LO4: Knowledge Check
15:00
Case Study: Admission Systems and Other Services
15:00
Topic 7: Exhibits and Trade Shows
03:19
LO1: Describe the Role of Exhibits and Trade Shows
11:46
LO2: Classify Coordinating Exhibit Setup and Logistics
15:51
LO3: Explain Integrating Technology into Exhibits
20:11
LO4: Knowledge Check
15:00
Case Study: Exhibits and Trade Shows
15:00
Topic 8: Convention Billing, Post Negotiations and Contracts
03:28
LO1: Describe Key Elements of Convention Billing Processes
22:44
LO2: Classify Managing Post-Negotiation Adjustments
12:37
LO3: Demonstrate Creating and Reviewing Convention Contracts
26:32
LO4: Knowledge Check
15:00
Case Study: Convention Billing, Post Negotiations and Contracts
15:00
Topic 9: The Service Function
03:08
LO1: Describe the Role of Service in Conventions
18:06
LO2: Explain Enhancing Attendee Experience through Service Excellence
18:29
LO3: Establish Developing Service Standards and Protocols
14:35
LO4: Knowledge Check
15:00
Case Study: The Service Function
15:00
Topic 10: Developing your Marketing Plan
03:07
LO1: Define the Marketing Objectives
05:37
LO2: Develop Creating Marketing Materials
12:01
LO3: Implement Monitoring and Measuring Marketing Performance
28:01
LO4: Knowledge Check
15:00
Case Study: Developing your Marketing Plan
15:00
Topic 11: Organizing for Convention Sales
03:19
LO1: Describe the Convention Sales Process
26:53
LO2: Utilize Sales Tools and Technology
21:25
LO3: Classify Tracking and Reporting Sales Performance
11:45
LO4: Knowledge Check
15:00
Case Study: Organizing for Convention Sales
15:00
Topic 12: Advertising to the Meeting Planner
03:18
LO1: Describe the Role of Meeting Planners
19:19
LO2: Develop Targeted Advertising Strategies
26:01
LO3: Utilize Leveraging Industry Networks and Associations
21:04
LO4: Knowledge Check
15:00
Case Study: Advertising to the Meeting Planner
15:00
Topic 13: Guestrooms
03:03
LO1: Describe the Guestroom Requirements for Conventions
11:16
LO2: Demonstrate Guestroom Quality and Standards
13:39
LO3: Discuss Handling Guest Requests and Complaints
10:46
LO4: Knowledge Check
15:00
Case Study: Guestrooms
15:00
Topic 14: Selling the Association Market
03:18
LO1: Describe the Characteristics of the Association Market
19:29
LO2: Design the Marketing Strategies for Association
13:58
LO3: Analyze and Address the Association Market Needs
18:03
LO4: Knowledge Check
15:00
Case Study: Selling the Association Market
15:00
Topic 15: Selling the Corporate Meeting Market
03:07
LO1: Describe the Corporate Meeting Market
15:58
LO2: Discuss Building Relationships with Corporate Clients
16:24
LO3: Identify Managing Corporate Meetings Efficiently
09:32
LO4: Knowledge Check
15:00
Case Study: Selling the Corporate Meeting Market
15:00
Topic 16: Selling Other Markets
03:17
LO1: Discuss the Various Diverse Market Segments
11:43
LO2: Develop Creating Customized Sales Proposals
12:55
LO3: Utilize Leveraging Market-Specific Networks and Channels
18:40
LO4: Knowledge Check
15:00
Case Study: Selling Other Markets
15:00
Topic 17: Selling to the Meetings Market
03:17
LO1: Define the Meetings Market
15:45
LO2: Implement Building Long-Term Relationships with Clients
07:37
LO3: Evaluating Sales Performance in the Meetings Market
13:53
LO4: Knowledge Check
15:00
Case Study: Selling to the Meetings Market
15:00
Module Based Quiz
01:00:00
Final Exam
0/2
Course End Feedback
00:00
Final Exam: Convention Management and Service
01:15:00
HM_HOSP 220 (AHLA 478): Convention Management and Service
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