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Course Content
Module 1
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Topic 1: Meetings and Trade Industry
00:00
LO1: Discuss the Structure of the Meetings and Trade Industry
00:00
LO2: Analyzing the Economic Impact of the Meetings and Trade Industry
00:00
LO3: Classify various types of Meetings, Conventions, and Trade Shows
00:00
Topic 2: Preparing for the Event
00:00
LO1: Describe the Event Objectives and Requirements
00:00
LO2: Explain Designing the Event Layout and Setup
00:00
LO3: Discuss Executing a Pre-Event Briefing
00:00
Topic 3: Function Rooms and Meeting Setups
00:00
LO1: Identify Different Types of Function Rooms
00:00
LO2: Analyze the Impact of Room Ambiance on Attendee Experience
00:00
LO3: Discuss Managing Room Setup Logistics
00:00
Topic 4: Food and Beverage Service
00:00
LO1: Identify the Food and Beverage Service Options
00:00
LO2: Demonstrate Addressing Dietary Restrictions and Special Requests
00:00
LO3: Classify the Evaluation of Food and Beverage Service Post-Event
00:00
Quiz 1
01:00:00
Topic 5: Audiovisual Requirements
00:00
LO1: Describe the Audiovisual Equipment Basics
00:00
LO2: Understanding the Impact of Room Acoustics on AV Performance
00:00
LO3: Explain Troubleshooting the Common AV Issues
00:00
Topic 6: Admission Systems and Other Services
00:00
LO1: Describe the Various Types of Admission Systems
00:00
LO2: Explain Integrating Admission Systems with Other Event Services
00:00
LO3: Demonstrate Coordinating with Third-Party Admission Service Providers
00:00
Topic 7: Exhibits and Trade Shows
00:00
LO1: Describe the Role of Exhibits and Trade Shows
00:00
LO2: Classify Coordinating Exhibit Setup and Logistics
00:00
LO3: Explain Integrating Technology into Exhibits
00:00
Topic 8: Convention Billing, Post Negotiations and Contracts
00:00
LO1: Describe Key Elements of Convention Billing Processes
00:00
LO2: Classify Managing Post-Negotiation Adjustments
00:00
LO3: Demonstrate Creating and Reviewing Convention Contracts
00:00
Topic 9: The Service Function
00:00
LO1: Describe the Role of Service in Conventions
00:00
LO2: Explain Enhancing Attendee Experience through Service Excellence
00:00
LO3: Establish Developing Service Standards and Protocols
00:00
Quiz 2
01:00:00
Topic 10: Developing your Marketing Plan
00:00
LO1: Define the Marketing Objectives
00:00
LO2: Develop Creating Marketing Materials
00:00
LO3: Implement Monitoring and Measuring Marketing Performance
00:00
Topic 11: Organizing for Convention Sales
00:00
LO1: Describe the Convention Sales Process
00:00
LO2: Utilize Sales Tools and Technology
00:00
LO3: Classify Tracking and Reporting Sales Performance
00:00
Topic 12: Advertising to the Meeting Planner
00:00
LO1: Describe the Role of Meeting Planners
00:00
LO2: Develop Targeted Advertising Strategies
00:00
LO3: Utilize Leveraging Industry Networks and Associations
00:00
Topic 13: Guestrooms
00:00
LO1: Describe the Guestroom Requirements for Conventions
00:00
LO2: Demonstrate Guestroom Quality and Standards
00:00
LO3: Discuss Handling Guest Requests and Complaints
00:00
Topic 14: Selling the Association Market
00:00
LO1: Describe the Characteristics of the Association Market
00:00
LO2: Design the Marketing Strategies for Association
00:00
LO3: Analyze and Address the Association Market Needs
00:00
Topic 15: Selling the Corporate Meeting Market
00:00
LO1: Describe the Corporate Meeting Market
00:00
LO2: Discuss Building Relationships with Corporate Clients
00:00
LO3: Identify Managing Corporate Meetings Efficiently
00:00
Topic 16: Selling Other Markets
00:00
LO1: Discuss the Various Diverse Market Segments
00:00
LO2: Develop Creating Customized Sales Proposals
00:00
LO3: Utilize Leveraging Market-Specific Networks and Channels
00:00
Topic 17: Selling to the Meetings Market
00:00
LO1: Define the Meetings Market
00:00
LO2: Implement Building Long-Term Relationships with Clients
00:00
LO3: Evaluating Sales Performance in the Meetings Market
00:00
Final Exam
0/2
Final Exam: Convention Management and Service
02:00:00
Course End Feedback
00:00
HM_HOSP 220 (AHLA 478): Convention Management and Service (P)
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