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Course Content
Module I
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Topic 1: Basic Marketing Theory
00:00
LO1: Explain the relationships between the World’s Hospitality and Travel Industry
00:00
LO2: Define Marketing and outline the steps in the Marketing process
00:00
LO3: Explain the concept of Markets and their significance in Marketing Strategy
00:00
Topic 2: Destination Marketing
00:00
LO1: Define Destination Marketing and explain its benefits
00:00
LO2: Describe the Service Culture
00:00
LO3: Identify Characteristics of Services that affect the Marketing of a Travel product
00:00
LO4: List and explain Destination Marketing Strategies
00:00
Topic 3: Destination Marketing Organizations
00:00
LO1: Discuss the Importance of Destination Marketing Organizations (DMOs) in Tourism Promotion
00:00
LO2: Describe the Strategic and Marketing Planning
00:00
LO3: Explain four different types of Corporate Level Strategic Planning
00:00
Quiz 1
01:00:00
Topic 4: Marketing Environment
00:00
LO1: Analyze the Importance and Features of Marketing Environment
00:00
LO2: List and explain types of Marketing Environment
00:00
Topic 5: Consumer Markets and Consumer Buying Behavior
00:00
LO1: Describe the Consumer Buying Behavior to develop effective Marketing Strategies
00:00
Topic 6: Branding and Positioning
00:00
LO1: Describe Market Segmentation, Targeting, and Positioning strategies
00:00
LO2: Explain the Importance of Brand in a Product
00:00
LO3: List and explain the stages of the New Product Development Process
00:00
Quiz 2
01:00:00
Topic 7: Destination Marketing Tools
00:00
LO1: Recall and list various Destination Marketing Tools used in the Tourism Industry
00:00
LO2: Explain the purpose and significance of Destination Marketing Tools in promoting Tourist Destinations
00:00
Topic 8: Communication Plan and Strategy
00:00
LO1: Explain the Importance of the Internal Marketing Process
00:00
LO2: Analyze Pricing Considerations and Approaches to effectively set Prices for Products
00:00
LO3: Summarize the Price Adjustment Strategies of a Product
00:00
Topic 9: Future of Destination Marketing and the Impact of New Technology
00:00
LO1: Evaluate emerging Trends to predict future directions for the Tourism Industry
00:00
LO2: Explain the Impact of New Technologies on Destination Marketing
00:00
Final Exam
0/2
Final Exam: Destination Marketing
02:00:00
Course End Feedback
00:00
TTM_MKTG 102: Destination Marketing (P)
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