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Course Content
Module 1
0/45
Topic 1: Introduction to Cultural Intelligence
03:35
LO1: Identify and define the concept of cultural intelligence and its significance in the tourism industry
06:46
LO2: Explain the components of Cultural Intelligence and their role in facilitating successful Cross-Cultural interactions in Tourism
06:04
LO3:Apply principles of cultural intelligence to analyze and interpret cultural differences encountered in various tourism contexts
02:58
LO4: Knowledge Check
15:00
Case Study: Introduction to Cultural Intelligence
15:00
Topic 2: Understanding Cultural Identity
03:24
LO1: Describe the concept of cultural identity and its impact on individuals’ perceptions and behaviors in the tourism sector
03:27
LO2: Analyze how cultural identity influences tourists’ preferences, expectations, and decision-making processes
02:25
LO3: Evaluate the importance of understanding cultural identity for tourism professionals in providing culturally sensitive services
03:42
LO4: Knowledge Check
15:00
Case Study: Understanding Cultural Identity
15:00
Topic 3: Checking Cultural Lenses
03:40
LO1: Analyze different cultural lenses and their influence on how individuals perceive and interpret tourist destinations
08:20
LO2: Interpret knowledge of cultural lenses to develop strategies for accommodating diverse cultural perspectives
06:25
LO3: Evaluate the effectiveness of using cultural lenses in enhancing tourists’ experiences and satisfaction
03:42
LO4: Knowledge Check
15:00
Case Study: Cultural Lenses
15:00
Topic 4: Cross-cultural Problems and Conflicts
03:34
LO1: Understand common cross-cultural problems and conflicts that may arise in tourism workplaces
04:28
LO2: Apply problem-solving strategies, such as cultural sensitivity training and conflict resolution techniques
05:57
LO3: Analyse knowledge of cross-cultural problems and solutions to develop proactive measures for preventing conflicts
04:38
LO4: Knowledge Check
15:00
Case Study: Cross-cultural Problems and Conflicts
15:00
Assignment 1
Topic 5: Cultural Dimensions and Its Relationship with Clients’ Needs and Behaviors
03:41
LO1: Analyse different cultural dimensions and their implications for understanding clients’ needs and behaviours in tourism
05:40
LO2: Apply knowledge of cultural dimensions to tailor tourism services and experiences according to diverse client preferences and cultural backgrounds
03:59
LO3: Evaluate the effectiveness of aligning tourism offerings with clients’ cultural dimensions
04:14
LO4: Knowledge Check
15:00
Case Study: Cultural Dimensions and Its Relationship
15:00
Topic 6: Intercultural Communication
03:37
LO1: Identify cultural expectations that may exist in different tourism workplace settings
03:49
LO2: Understand the importance of cultural sensitivity and adaptability in meeting cultural expectations in the tourism industry
02:42
LO3: Apply knowledge of cultural expectations to develop strategies for creating inclusive environments for employees and tourists
03:14
LO4: Knowledge Check
15:00
Case Study: Intercultural Communication
15:00
Topic 7: Utilization of Cross-cultural Communication Skills
03:41
LO1: Apply cross-cultural communication skills in effectively communicating with tourists from diverse cultural backgrounds
02:22
LO2: Analyse the impact of effective cross-cultural communication on the overall success of tourism businesses
04:36
LO3: Understand cross-cultural communication techniques to develop customized communication strategies for different cultural groups
04:21
LO4: Knowledge Check
15:00
Case Study: Utilization of Cross-cultural Communication Skills
15:00
Assignment 2
Module Based Quiz
01:00:00
Final Exam: Cross-Cultural Tourism
0/2
Course End Feedback
00:00
Final Exam
01:15:00
TTM_CULT101: Cross-Cultural Tourism
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