BA117: Digital Marketing
About Course
This course provides a comprehensive overview of strategies and tools used in digital marketing, with a focus on social media, search engine optimization (SEO), and online advertising. Students will develop the skills to design, execute, and manage effective digital marketing campaigns aimed at enhancing customer engagement and achieving measurable business outcomes.
Course Content
Module-I
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Topic 1: Introduction to Digital Marketing
00:00 -
LO1: Define Digital Marketing and Its Importance in Contemporary Business
00:00 -
LO2: Explain the Role of Digital Channels in Enhancing Customer Engagement
00:00 -
LO3: Describe the Key Benefits and Challenges of Implementing Digital Marketing
00:00 -
Topic 2: Digital Marketing Strategy
00:00 -
LO1: Explain the Core Components of a Digital Marketing Strategy
00:00 -
LO2: Analyze How Businesses Align Digital Strategies with Overall Marketing Goals
00:00 -
LO3: Evaluate the Effectiveness of Strategic Planning in Driving Online Success
00:00 -
Topic 3: Website Design and User Experience
00:00 -
LO1: Describe the Principles of Effective Website Design and Navigation
00:00 -
LO2: Analyze How User Experience (UX) Affects Customer Conversion
00:00 -
LO3: Apply UX Best Practices to Improve Website Functionality and Accessibility
00:00 -
Quiz-I
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Topic 4: Search Engine Optimization (SEO)
00:00 -
LO1: Define SEO and Its Role in Improving Website Visibility
00:00 -
LO2: Explain the Use of On-Page and Off-Page SEO Techniques
00:00 -
LO3: Analyze SEO Performance Metrics to Optimize Web Presence
00:00 -
Topic 5: Content Marketing
00:00 -
LO1: Describe the Role of Content Marketing in Building Customer Relationships
00:00 -
LO2: Explain Strategies for Creating Engaging and Relevant Content
00:00 -
LO3: Evaluate the Effectiveness of Content Campaigns Using Performance Metrics
00:00 -
Topic 6: Social Media Marketing
00:00 -
LO1: Define the Major Social Media Platforms Used in Digital Marketing
00:00 -
LO2: Explain How Social Media Enhances Customer Engagement and Brand Awareness
00:00 -
LO3: Analyze the Effectiveness of Social Media Campaigns Using Analytics Tools
00:00 -
Quiz-II
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Topic 7: Online Advertising
00:00 -
LO1: Describe Different Types of Online Advertising Channels and Formats
00:00 -
LO2: Explain How Businesses Use Targeted Advertising to Reach Audiences
00:00 -
LO3: Evaluate the Cost-Effectiveness and ROI of Online Advertising Campaigns
00:00 -
Topic 8: Mobile Marketing
00:00 -
LO1: Define Mobile Marketing and Its Importance in Reaching Consumers
00:00 -
LO2: Describe Techniques for Optimizing Digital Content for Mobile Devices
00:00 -
LO3: Analyze the Impact of Mobile Marketing on Consumer Behavior
00:00 -
Topic 9: Analytics and Performance Measurement
00:00 -
LO1: Explain the Role of Analytics in Monitoring Digital Campaigns
00:00 -
LO2: Analyze Data from Key Performance Indicators (KPIs) to Improve Campaigns
00:00 -
LO3: Evaluate the Use of Analytics Tools in Measuring Digital Marketing Success
00:00 -
Topic 10: Final Exam Review
00:00 -
LO1: Summarize Key Digital Marketing Concepts and Applications
00:00 -
LO2: Analyze Case Studies to Identify Best Practices in Digital Marketing
00:00 -
LO3: Evaluate Strategic Lessons Learned to Apply in Future Marketing Campaigns
00:00
