TTM_101: Event and Conference Planning
About Course
This course provides an in-depth exploration of the principles, planning processes, and operations involved in organizing successful events and conferences. Students will examine all stages of event management, including theme development, budgeting, site selection, logistics, risk management, promotion, and post-event evaluation. Emphasis will be placed on the practical application of strategies and tools used in the industry to deliver seamless, guest-focused experiences that meet client expectations while maintaining financial and operational efficiency.
Learning Objectives
After completion of the course, students are expected to be able to:
- Describe the stages and components of the event planning process.
- Develop event plans that include goals, budgets, timelines, marketing, and contingency measures.
- Assess site and vendor suitability for a variety of events.
- Demonstrate risk management strategies and guest experience enhancements.
- Evaluate post-event outcomes based on success criteria and feedback.
Course Content
Topic 1 – Introduction to Event Management
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Topic 1: Introduction
00:00 -
LO1: Define the Key Concepts and Scope of Event Management as a Professional Discipline
00:00 -
LO2: Describe the Various Types of Events and their Significance within the Hospitality and Tourism Industries
00:00 -
LO3: Explain the Roles and Responsibilities of Event Managers in Planning, Coordinating, and Executing Successful Events
00:00
