Strategic Management

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About Course

This course provides an in-depth exploration of the formulation and implementation of business strategies. Key topics include competitive analysis, strategic planning, and corporate governance. Emphasis is placed on the application of strategic management principles to real-world business scenarios, with the goal of developing and sustaining competitive advantage across diverse organizational contexts.

What Will You Learn?

  • Upon successful completion of this course, the student will have demonstrated the ability to:
  • ● Explain key concepts and theories related to strategic management.
  • ● Conduct competitive analysis and assess industry structures.
  • ● Formulate business strategies to achieve competitive advantage.
  • ● Implement strategic plans and measure their effectiveness.
  • ● Evaluate the role of corporate governance in strategic management.
  • ● Develop comprehensive strategic management reports.

Course Content

Topic 1: Introduction to Strategic Management

Topic 2: Strategic Management Process

Topic 3: External Environment Analysis

Topic 4: Internal Environment Analysis

Assessment I

Topic 5: Competitive Analysis

Topic 6: Business-Level Strategy

Topic 7: Corporate-Level Strategy

Topic 8: Midterm Test or Assignment

Assessment II

Topic 9: Strategy Implementation and Global Strategy

Topic 10: Strategic Control and Evaluation and Corporate Governance

Final Exam