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Course Content
Module
0/42
Topic 1- Marketing: Customer Value, Satisfaction, Customer Relationships, and Customer Experiences
03:55
LO1: Define the concept of Marketing outline the essential conditions for effective Marketing
02:25
LO2: Articulate the process by which Marketing identifies and fulfills consumer requirementss
02:32
LO3: Differentiate between the components of the Marketing Mix
07:32
Topic 2- Scanning the Marketing Environment
03:20
LO1: Explain how Environmental Scanning gathers information on various factors
09:42
LO2: Assess the influence of technological advancements on both marketers and customers
04:23
LO3: Describe the major Canadian legislation that ensures competition and safeguards consumers
06:08
Topic 3- Consumer Behaviour
04:10
LO1: Outline the sequential stages involved in the consumer purchase decision process
02:48
LO2: Differentiate between problem-solving variations of the consumer purchase decision process
03:30
LO3: Recognize the primary Psychological and Sociocultural factors
03:59
Quiz 1
01:00:00
Topic 4- Marketing Research: From information to action
03:18
LO1: Comprehend the concept of Marketing Research
01:45
LO2: Describe the various categories of Marketing Research
04:22
LO3: Familiarize oneself with the stages involved in the Marketing Research process
08:50
Topic 5- Market Segmentation, Targeting and Positioning
03:53
LO1: Explain Market Segmentation and its appropriate application in Marketing strategies
04:01
LO2: Utilize the five-step process for segmenting and targeting markets to identify potential target markets
12:09
LO3: Evaluate the factors utilized in segmenting consumer and organizational markets
05:22
Quiz 2
01:00:00
Topic 6- Developing New Products and Services
03:48
LO1: Identify the classifications of consumer and business goods and services
05:03
LO2: Describe the purposes underlying each step of the new-product development process
03:46
LO3: Analyze the implications of alternative views of “newness” in new products and services
04:37
Topic 7- Managing Products and Brands
03:25
LO1: Describe the stages of the Product Life Cycle and how Products evolve over time
06:38
LO2: Understand the Significance of Branding and Alternative Branding Approaches
04:42
LO3: Explain the roles played by packaging, labeling, and warranties in the Marketing
03:11
Topic 8- Managing Services
03:18
LO1: Explain the unique elements of services and their significance in service marketing
02:55
LO2: Utilize knowledge of the services continuum to categorize different types of services
03:44
LO3: Assess the service purchasing process from a consumer Perspective
04:09
Topic 9- Advertising, Sales Promotion, and Public Relations
03:24
LO1: Differentiate between Product and Institutional Advertising
03:07
LO2: Outline the steps involved in developing, executing, and evaluating an advertising program
09:12
LO3: Evaluate Alternative advertising media, consumer-oriented, and trade-oriented sales promotions
03:28
Topic 10- Personal Selling and Sales Management
02:51
LO1: Analyze the nature and scope of personal selling and Sales Management
04:52
LO2: Differentiate among the various types of personal selling approaches
03:16
LO3: Define the major functions of Sales Management
06:00
Final Exam
0/2
Final Exam: Introduction to Marketing
02:00:00
Course End Feedback
00:00
BA_MKTG200: Introduction to Marketing (P)
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