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Course Content
Self-Paced
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Topic 1: Structure of Tourism Industry in Canada
04:30
LO1: Define Tourism and Hospitality
04:56
LO2: List and explain the Five Sectors comprising the Tourism Industry
07:52
LO3: Understand the Importance of Global Tourism on a broader scale
05:51
LO4: Comprehend the dynamics of Tourism in British Columbia, Canada
03:37
LO5: Analyze Domestic Tourism trends and factors contributing to its growth
04:19
LO6: Knowledge Check
15:00
Case Study: Structure of Tourism Industry in Canada
15:00
Topic 2: History of Tourism
04:53
LO1: Examine the Historical development of Tourism
06:43
LO2: Comprehend the motivations behind Historical Travel
05:46
LO3: Evaluate the origins of Tourism in BC, Canada
08:25
LO4: Illustrate the effects of Tourism
02:59
LO5: Define the concept of a Triple Bottom Line
03:55
LO6: Discuss Tourism as an export
03:34
LO7: Knowledge Check
15:00
Case Study: History of Tourism
15:00
Topic 3: Tourism Organizations
04:52
LO1: Analyze significant Organizations within the Tourism sector, Spanning international, National, and local levels
08:08
LO2: Examine the functions and responsibilities of Associations within the Tourism industry
02:24
LO3: Comprehend the hierarchical structure of Government entities in Canada
03:45
LO4: Explain the involvement of Government entities in promoting and regulating Tourism activities
03:36
LO5: Knowledge Check
15:00
Case Study: Tourism Organizations
15:00
Topic 4: Leisure, Traveler Types, and Motivation
04:05
LO1: Explain the concept of Leisure and analyze participation patterns within it
05:03
LO2: Discuss different Traveler types including Travel for Leisure, Business, and Visiting Friends and Relatives
06:30
LO3: Define the concept of Motivations, Needs and Expectations (MNEs)
04:22
LO4: Examine the Factors and Obstacles that inhibit Travel Participation
03:58
LO5: Enumerate and explain different Motivational theories that drive Travel Behavior
05:10
LO6: Knowledge Check
15:00
Case Study: Leisure, Traveler Types, and Motivation
15:00
Topic 5: Tourism and Customer Services
05:27
LO1: Comprehend the concept of Tourism as a Service and its significance within the Service Industry
03:53
LO2: Analyze and compare the difference between Products and Services
03:18
LO3: Evaluate the role and importance of Customer Service as a cornerstone of Tourism
04:06
LO4: Examine the relationship between Service provision and Quality standards in the Tourism Industry
03:28
LO5: Understand the Customer Relationship Management Principles
04:58
LO6: Explain the Customer Loyalty system and Service Recovery methods
04:44
LO8: Knowledge Check
15:00
Case Study: Tourism and Customer Services
15:00
Topic 6: Markets in Tourism
04:45
LO1: Examine the dynamics of the Tourism Marketplace
04:30
LO2: Describe the significance of Market Segmentation within the Tourism Industry
04:31
LO3: Comprehend the relevance and significance of Target Markets
04:15
LO4: Identify and acknowledge the role of Market Research in the Tourism Sector
03:24
LO5: Knowledge Check
15:00
Case Study: Markets in Tourism
15:00
Topic 7: Marketing in Travel and Tourism
04:24
LO1: Analyze the components of the Marketing and Service Marketing-mix
06:37
LO2: Evaluate Consumer Behavior patterns and the Decision-Making process
06:55
LO3: Illustrate strategies for reaching Consumers and explore the impact of Technological advancements in Travel and Tourism
06:50
LO4: Knowledge Check
15:00
Case Study: Marketing in Travel and Tourism
15:00
Module Based Quiz
01:00:00
Final Exam
0/1
Final Exam: Introduction to Tourism
01:00:00
TTM_INTRO 101: Introduction to Tourism
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