BA_ENG100: College English (P)

About Course

This course is designed to Superior English proficiency is essential in any business environment and is fundamental for students wishing to pursue higher education. This course gives students an understanding of

Reading skills
Writing skills
Speaking skills
Listening skills

This course is beneficial for gaining a strong command of English communication skills

Demonstrate ability to analyze the message of the writer – including his/her purpose, message, and tone
Read and respond to a variety of genres of writing
Identify and effectively demonstrate the steps of the writing process in a variety of genres (brainstorming, prewriting, writing, revising, and editing)
Effectively and appropriately use the conventions of language: sentence structure, punctuation, capitalization, Canadian spelling; errors don’t interfere with meaning
Demonstrate knowledge and appropriate use of formal versus informal English
Demonstrate both correct word usage and an increasing sophistication in word choice
Write an effective business memo, email, and letter
Demonstrate ability to analyze one’s audience and subsequently adapt one’s message

Course Content

Module 1

Topic 1: Introduction to Business Communication

04:53
LO1: Explain the Business Communication

00:00
LO2: Explain how business communication skills are essential for career success

00:00
LO3: Identify the characteristics of effective business messages

00:00
Topic 2: Audience

04:30
LO1: Explain how audiences are involved in assessing business messages

00:00
LO2: Demonstrate proficiency in audience analysis for effective message composition

00:00
Topic 3: Communication Across Culture

04:32
LO1: Discuss how culture significantly influences business communication

05:46
LO2: Explain the skills necessary for effective communication in a multicultural environment

00:00
Topic 4: Planning, Writing, and Revising

02:55
LO1: Recognize, analyze, and implement effective revisions in communication

00:00
LO2: Explain advanced skills in manual editing

00:00
Topic 5: Designing Documents, Slides, and Screens

03:52
LO1: Explain the importance of document appearance, layout, and design

00:00
LO2: Emphasize the interdependence of readability, legibility, and credibility in written communication

00:00
Topic 6: Formatting Hardcopy Letters, and Memos

03:24
LO1: Describe the basic design formula for formatting hardcopy letters and memos effectively

00:00
Quiz

Module 2

Topic 1: Positive Messages

03:12
LO1: Paraphrase the purposes and strategies for crafting impactful positive messages.

00:00
LO2: Emphasize reader benefits to enhance the effectiveness of positive communication

02:45
Topic 2: Negative Messages

03:37
LO1: Paraphrase the purposes and strategies for crafting impactful negative messages

00:00
LO2: Explain how negative messages are organized clearly and sensitive way

06:48
Topic 3: Persuasive Messages

03:30
LO1: Explain the purposes and strategies for crafting impactful persuasive messages

03:38
LO2: Identify and overcome objections in persuasive messages for enhanced effectiveness

00:00
Topic 4: Audience Benefits

03:20
LO1: Identify, analyze, and leverage audience benefits effectively in communication

00:00
Topic 5: Communicating Positive Emphasis

03:40
LO1: Explain the effective ways to communicate bad news, demonstrating sensitivity and empathy

00:00
Topic 6: You-attitude

03:35
LO1: Explain “you-attitude” and emphasize its important in writing

00:00
LO2: Outline the strategies for building goodwill in communication

00:00
Topic 7: Researching Information

03:47
LO1: Enumerate the prioritized considerations for initiating and planning research

00:00
LO2: Explain the significance of crafting surveys and formulating interview questions

00:00
Topic 8: Summarizing Information

03:37
LO1: Comprehend the significance of summarizing and documenting information

00:00
LO2: Discuss the importance of source documentation in academic integrity

00:00
Quiz

Module 3

Topic 1: Business Document

03:53
LO1: Describe internal business documents, including memos and briefing notes

00:00
LO2: Explain various types of comprehensive reports for both internal and external use

00:00
Topic 2: Analytical Report

04:38
LO1: Classify analytical reports and provide an overview of their importance

00:00
LO2: Explain the different strategy for crafting diverse proposals

00:00
LO3: List possible patterns to organize reports

00:00
Topic 3: Formal Report

04:35
LO1: Demonstrate formal reports, comprehending their structure, layout, and drafting technique

00:00
LO2: Describe the process of organizing and presenting formal reports

00:00
Topic 4: Visuals

04:53
LO1: Explain the purpose of visuals and articulate the use of narratives in visuals

00:00
LO2: Enumerate and elucidate various types of visual representation

00:00
Quiz

Module 4

Topic 1: Active Listening

00:00
LO1: Explain the fundamentals of effective listening practice

00:00
LO2: List and explain strategies to promote active engagement in listening

00:00
Topic 2: Teamwork

00:00
LO1: Illustrate various communication dynamics within groups

00:00
LO2: Explain leadership and its types

00:00
Topic 3: Meeting Management

00:00
LO1: Paraphrase the importance and objective of meeting management

00:00
LO2: List various effective decision-making strategies in meetings

00:00
Topic 4: Making Presentations

00:00
LO1: Discuss 3P strategy for effective presentations

00:00
Quiz

About Course

What Will You Learn?

Course Content

Module 1

Topic 1: Introduction to Business Communication

LO1: Explain the Business Communication

LO2: Explain how business communication skills are essential for career success

LO3: Identify the characteristics of effective business messages

Topic 2: Audience

LO1: Explain how audiences are involved in assessing business messages

LO2: Demonstrate proficiency in audience analysis for effective message composition

Topic 3: Communication Across Culture

LO1: Discuss how culture significantly influences business communication

LO2: Explain the skills necessary for effective communication in a multicultural environment

Topic 4: Planning, Writing, and Revising

LO1: Recognize, analyze, and implement effective revisions in communication

LO2: Explain advanced skills in manual editing

Topic 5: Designing Documents, Slides, and Screens

LO1: Explain the importance of document appearance, layout, and design

LO2: Emphasize the interdependence of readability, legibility, and credibility in written communication

Topic 6: Formatting Hardcopy Letters, and Memos

LO1: Describe the basic design formula for formatting hardcopy letters and memos effectively

Quiz

Module 2

Topic 1: Positive Messages

LO1: Paraphrase the purposes and strategies for crafting impactful positive messages.

LO2: Emphasize reader benefits to enhance the effectiveness of positive communication

Topic 2: Negative Messages

LO1: Paraphrase the purposes and strategies for crafting impactful negative messages

LO2: Explain how negative messages are organized clearly and sensitive way

Topic 3: Persuasive Messages

LO1: Explain the purposes and strategies for crafting impactful persuasive messages

LO2: Identify and overcome objections in persuasive messages for enhanced effectiveness

Topic 4: Audience Benefits

LO1: Identify, analyze, and leverage audience benefits effectively in communication

Topic 5: Communicating Positive Emphasis

LO1: Explain the effective ways to communicate bad news, demonstrating sensitivity and empathy

Topic 6: You-attitude

LO1: Explain “you-attitude” and emphasize its important in writing

LO2: Outline the strategies for building goodwill in communication

Topic 7: Researching Information

LO1: Enumerate the prioritized considerations for initiating and planning research

LO2: Explain the significance of crafting surveys and formulating interview questions

Topic 8: Summarizing Information

LO1: Comprehend the significance of summarizing and documenting information

LO2: Discuss the importance of source documentation in academic integrity

Quiz

Module 3

Topic 1: Business Document

LO1: Describe internal business documents, including memos and briefing notes

LO2: Explain various types of comprehensive reports for both internal and external use

Topic 2: Analytical Report

LO1: Classify analytical reports and provide an overview of their importance

LO2: Explain the different strategy for crafting diverse proposals

LO3: List possible patterns to organize reports

Topic 3: Formal Report

LO1: Demonstrate formal reports, comprehending their structure, layout, and drafting technique

LO2: Describe the process of organizing and presenting formal reports

Topic 4: Visuals

LO1: Explain the purpose of visuals and articulate the use of narratives in visuals

LO2: Enumerate and elucidate various types of visual representation

Quiz

Module 4

Topic 1: Active Listening

LO1: Explain the fundamentals of effective listening practice

LO2: List and explain strategies to promote active engagement in listening

Topic 2: Teamwork

LO1: Illustrate various communication dynamics within groups

LO2: Explain leadership and its types

Topic 3: Meeting Management

LO1: Paraphrase the importance and objective of meeting management

LO2: List various effective decision-making strategies in meetings

Topic 4: Making Presentations

LO1: Discuss 3P strategy for effective presentations

Quiz

Final Exam Quiz

Course End Feedback

Final Exam: College English

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