Topic 2: Audience – Eton College

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Course Content

Module 1

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Topic 1: Introduction to Business Communication

LO1: Explain the Business Communication

LO2: Explain how business communication skills are essential for career success

LO3: Identify the characteristics of effective business messages

Topic 2: Audience

LO1: Explain how audiences are involved in assessing business messages

LO2: Demonstrate proficiency in audience analysis for effective message composition

Topic 3: Communication Across Culture

LO1: Discuss how culture significantly influences business communication

LO2: Explain the skills necessary for effective communication in a multicultural environment

Topic 4: Planning, Writing, and Revising

LO1: Recognize, analyze, and implement effective revisions in communication

LO2: Explain advanced skills in manual editing

Topic 5: Designing Documents, Slides, and Screens

LO1: Explain the importance of document appearance, layout, and design

LO2: Emphasize the interdependence of readability, legibility, and credibility in written communication

Topic 6: Formatting Hardcopy Letters, and Memos

LO1: Describe the basic design formula for formatting hardcopy letters and memos effectively

Module 2

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Topic 1: Positive Messages

LO1: Paraphrase the purposes and strategies for crafting impactful positive messages.

LO2: Emphasize reader benefits to enhance the effectiveness of positive communication

Topic 2: Negative Messages

LO1: Paraphrase the purposes and strategies for crafting impactful negative messages

LO2: Explain how negative messages are organized clearly and sensitive way

Topic 3: Persuasive Messages

LO1: Explain the purposes and strategies for crafting impactful persuasive messages

LO2: Identify and overcome objections in persuasive messages for enhanced effectiveness

Topic 4: Audience Benefits

LO1: Identify, analyze, and leverage audience benefits effectively in communication

Topic 5: Communicating Positive Emphasis

LO1: Explain the effective ways to communicate bad news, demonstrating sensitivity and empathy

Topic 6: You-attitude

LO1: Explain “you-attitude” and emphasize its important in writing

LO2: Outline the strategies for building goodwill in communication

Topic 7: Researching Information

LO1: Enumerate the prioritized considerations for initiating and planning research

LO2: Explain the significance of crafting surveys and formulating interview questions

Topic 8: Summarizing Information

LO1: Comprehend the significance of summarizing and documenting information

LO2: Discuss the importance of source documentation in academic integrity

Module 3

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Topic 1: Business Document

LO1: Describe internal business documents, including memos and briefing notes

LO2: Explain various types of comprehensive reports for both internal and external use

Topic 2: Analytical Report

LO1: Classify analytical reports and provide an overview of their importance

LO2: Explain the different strategy for crafting diverse proposals

LO3: List possible patterns to organize reports

Topic 3: Formal Report

LO1: Demonstrate formal reports, comprehending their structure, layout, and drafting technique

LO2: Describe the process of organizing and presenting formal reports

Topic 4: Visuals

LO1: Explain the purpose of visuals and articulate the use of narratives in visuals

LO2: Enumerate and elucidate various types of visual representation

Module 4

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Topic 1: Active Listening

LO1: Explain the fundamentals of effective listening practice

LO2: List and explain strategies to promote active engagement in listening

Topic 2: Teamwork

LO1: Illustrate various communication dynamics within groups

LO2: Explain leadership and its types

Topic 3: Meeting Management

LO1: Paraphrase the importance and objective of meeting management

LO2: List various effective decision-making strategies in meetings

Topic 4: Making Presentations

LO1: Discuss 3P strategy for effective presentations

Final Exam Quiz

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Course End Feedback

Final Exam: College English

BA_ENG100: College English (P)

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