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Course Content
Module I
0/60
Topic 1: Basic Marketing Theory
05:09
LO1: Explain the relationships between the World’s Hospitality and Travel Industry
08:02
LO2: Define Marketing and outline the steps in the Marketing process
06:48
LO3: Explain the concept of Markets and their significance in Marketing Strategy
04:39
LO3: Solve the quiz for Basic Marketing Theory
15:00
Assignment: Basic Marketing Theory
Case Study: Basic Marketing Theory
15:00
Topic 2: Destination Marketing
06:37
LO1: Define Destination Marketing and explain its benefits
04:53
LO2: Describe the Service Culture
03:56
LO3: Identify Characteristics of Services that affect the Marketing of a Travel product
07:09
LO4: List and explain Destination Marketing Strategies
08:42
LO5: Solve the quiz for Destination Marketing
15:00
Assignment: Destination Marketing
Case Study: Destination Marketing
15:00
Topic 3: Destination Marketing Organizations
05:43
LO1: Discuss the Importance of Destination Marketing Organizations (DMOs) in Tourism Promotion
06:18
LO2: Describe the Strategic and Marketing Planning
05:12
LO3: Explain four different types of Corporate Level Strategic Planning
08:15
LO5: Solve the quiz for Destination Marketing Organizations
15:00
Assignment: Destination Marketing Organizations
Case Study: Destination Marketing Organizations
15:00
Topic 4: Marketing Environment
05:22
LO1: Analyze the Importance and Features of Marketing Environment
05:04
LO2: List and explain types of Marketing Environment
07:29
LO3: Solve the quiz for Marketing Environment
15:00
Assignment: Marketing Environment
Case Study: Marketing Environment
15:00
Topic 5: Consumer Markets and Consumer Buying Behavior
04:12
LO1: Describe the Consumer Buying Behavior to develop effective Marketing Strategies
08:19
LO2: Solve the quiz for Consumer Markets and Consumer Buying Behavior
15:00
Assignment: Consumer Markets and Consumer Buying Behavior
Case Study: Consumer Markets and Consumer Buying Behavior
15:00
Topic 6: Branding and Positioning
05:21
LO1: Describe Market Segmentation, Targeting, and Positioning strategies
08:03
LO2: Explain the Importance of Brand in a Product
03:11
LO3: List and explain the stages of the New Product Development Process
05:38
LO4: Solve the quiz for Branding and Positioning
15:00
Assignment: Branding and Positioning
Case Study: Branding and Positioning
15:00
Topic 7: Destination Marketing Tools
05:11
LO1: Recall and list various Destination Marketing Tools used in the Tourism Industry
04:29
LO2: Explain the purpose and significance of Destination Marketing Tools in promoting Tourist Destinations
04:13
LO3: Solve the quiz for Destination Marketing Tools
15:00
Assignment: Destination Marketing Tools
Case Study: Destination Marketing Tools
15:00
Topic 8: Communication Plan and Strategy
05:23
LO1: Explain the Importance of the Internal Marketing Process
07:50
LO2: Analyze Pricing Considerations and Approaches to effectively set Prices for Products
05:23
LO3: Summarize the Price Adjustment Strategies of a Product
03:30
Solve the quiz for Communication Plan and Strategy
15:00
Assignment: Communication Plan and Strategy
Case Study: Communication Plan and Strategy
15:00
Topic 9: Future of Destination Marketing and the Impact of New Technology
05:19
LO1: Evaluate emerging Trends to predict future directions for the Tourism Industry
08:10
LO2: Explain the Impact of New Technologies on Destination Marketing
04:24
LO3: Solve the quiz for Future of Destination Marketing and the Impact of New Technology
15:00
Assignment: Future of Destination Marketing and the Impact of New Technology
Case Study: Future of Destination Marketing and the Impact of New Technology
15:00
Assignment
01:00:00
Final Exam
0/1
Final Exam: Destination Marketing
01:15:00
TTM_MKTG 102: Destination Marketing
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