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Course Content
Module I
0/60
Topic 1: Basic Marketing Theory
05:09
LO1: Explain the relationships between the World’s Hospitality and Travel Industry
08:02
LO2: Define Marketing and outline the steps in the Marketing process
06:48
LO3: Explain the concept of Markets and their significance in Marketing Strategy
04:39
LO3: Solve the quiz for Basic Marketing Theory
15:00
Assignment: Basic Marketing Theory
Case Study: Basic Marketing Theory
15:00
Topic 2: Destination Marketing
06:37
LO1: Define Destination Marketing and explain its benefits
04:53
LO2: Describe the Service Culture
03:56
LO3: Identify Characteristics of Services that affect the Marketing of a Travel product
07:09
LO4: List and explain Destination Marketing Strategies
08:42
LO5: Solve the quiz for Destination Marketing
15:00
Assignment: Destination Marketing
Case Study: Destination Marketing
15:00
Topic 3: Destination Marketing Organizations
05:43
LO1: Discuss the Importance of Destination Marketing Organizations (DMOs) in Tourism Promotion
06:18
LO2: Describe the Strategic and Marketing Planning
05:12
LO3: Explain four different types of Corporate Level Strategic Planning
08:15
LO5: Solve the quiz for Destination Marketing Organizations
15:00
Assignment: Destination Marketing Organizations
Case Study: Destination Marketing Organizations
15:00
Topic 4: Marketing Environment
05:22
LO1: Analyze the Importance and Features of Marketing Environment
05:04
LO2: List and explain types of Marketing Environment
07:29
LO3: Solve the quiz for Marketing Environment
15:00
Assignment: Marketing Environment
Case Study: Marketing Environment
15:00
Topic 5: Consumer Markets and Consumer Buying Behavior
04:12
LO1: Describe the Consumer Buying Behavior to develop effective Marketing Strategies
08:19
LO2: Solve the quiz for Consumer Markets and Consumer Buying Behavior
15:00
Assignment: Consumer Markets and Consumer Buying Behavior
Case Study: Consumer Markets and Consumer Buying Behavior
15:00
Topic 6: Branding and Positioning
05:21
LO1: Describe Market Segmentation, Targeting, and Positioning strategies
08:03
LO2: Explain the Importance of Brand in a Product
03:11
LO3: List and explain the stages of the New Product Development Process
05:38
LO4: Solve the quiz for Branding and Positioning
15:00
Assignment: Branding and Positioning
Case Study: Branding and Positioning
15:00
Topic 7: Destination Marketing Tools
05:11
LO1: Recall and list various Destination Marketing Tools used in the Tourism Industry
04:29
LO2: Explain the purpose and significance of Destination Marketing Tools in promoting Tourist Destinations
04:13
LO3: Solve the quiz for Destination Marketing Tools
15:00
Assignment: Destination Marketing Tools
Case Study: Destination Marketing Tools
15:00
Topic 8: Communication Plan and Strategy
05:23
LO1: Explain the Importance of the Internal Marketing Process
07:50
LO2: Analyze Pricing Considerations and Approaches to effectively set Prices for Products
05:23
LO3: Summarize the Price Adjustment Strategies of a Product
03:30
Solve the quiz for Communication Plan and Strategy
15:00
Assignment: Communication Plan and Strategy
Case Study: Communication Plan and Strategy
15:00
Topic 9: Future of Destination Marketing and the Impact of New Technology
05:19
LO1: Evaluate emerging Trends to predict future directions for the Tourism Industry
08:10
LO2: Explain the Impact of New Technologies on Destination Marketing
04:24
LO3: Solve the quiz for Future of Destination Marketing and the Impact of New Technology
15:00
Assignment: Future of Destination Marketing and the Impact of New Technology
Case Study: Future of Destination Marketing and the Impact of New Technology
15:00
Assignment
01:00:00
Final Exam
0/1
Final Exam: Destination Marketing
01:15:00
TTM_MKTG 102: Destination Marketing
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Simran Simran 2 years ago
Destination marketing, as the name suggests, is all about promoting a specific destination to attract tourists. It involves showcasing the unique features, attractions, and experiences that a place has to offer. The benefits of destination marketing are many! It helps boost the local economy by bringing in more visitors who spend money on accommodation, food, shopping, and activities. It also helps create jobs in the tourism industry. Additionally, destination marketing can enhance the overall image and reputation of a place, attracting even more tourists in the long run.
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Maninderpal Kaur 2 years ago
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Maninderpal Kaur 2 years ago
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